Voicepanel vs. UserTesting

Why leading companies are switching from UserTesting to Voicepanel

Cost-Effective

Simple pricing with competitive recruiting rates. No more expensive seat licenses, lock-in contracts, or confusing session credits.

Modern Support

Direct access to our team via Slack that works fast to build the solutions you need. No CSM bureaucracy or slow response times.

AI-Native

Built with AI agents from the ground up, Voicepanel is radically simplifying user testing at every step from recruiting to analysis.

Voicepanel vs. UserTesting: Introduction

Choosing the right tooling for user research can make all the difference in your team's ability to execute fast and build better products. UserTesting and Voicepanel offer two alternative solutions, but which is the right choice for your team?

UserTesting: The Traditional Approach

UserTesting is a well-established company that has led the user testing category over the past decade. It relies heavily on video-based interviews to capture user feedback, and requires significant time investment (usually from experienced research professionals) to set up tests, customize screening conditions, and manually analyze results. While it offers a large panel of participants, its closed ecosystem and rigid pricing structure can limit flexibility and increase costs as your research needs grow.

  • Established, private-equity owned company
  • Built on traditional research methods
  • Large, proprietary participant panel

Voicepanel: The AI-First Future

Voicepanel is an AI-native platform that reimagines user testing from the ground up, automating large parts of the process from setup to analysis. We combine the power of artificial intelligence with flexible recruitment options to deliver the highest quality results at the lowest possible cost. Our platform is geared towards modern product teams that are building winning product experiences for an AI-enabled world.

  • Fast-moving startup backed by Y Combinator
  • AI automation embedded throughout the research process
  • Affordable recruitment with no panel lock-in

Key Areas of Comparison

In this detailed comparison, we're covering how both platforms compare in these crucial areas:

  • Speed & Efficiency - How quickly can you set up, run, and analyze tests? Can the platform keep up with your AI-enabled product development process?
  • Flexibility & Access - How flexible is the platform in terms of recruitment, collaboration, and scaling? How can your product team participate in research?
  • AI & Automation - How much of the research process is automated? Does the platform leverage AI to reduce unnecessary work on setup & analysis?
  • Cost & Value - How does the pricing structure support your research needs? Are you paying for features you don't need or hitting unexpected limits?

Detailed Feature Comparison

Panel & Recruitment

Voicepanel

Voicepanel offers complete flexibility in recruitment. You can bring your own participants for free, or choose from our industry-leading recruiting partners User Interviews, Respondent, and Prolific for fast recruiting on any audience of interest.

UserTesting

UserTesting maintains a closed ecosystem with their proprietary panel, limiting your options and often resulting in higher costs. While they do offer custom integration options, they're primarily designed to keep you within their ecosystem.

Multilingual Support

Voicepanel

Our platform automatically translates surveys and responses into 29 languages, making global research a breeze. AI-powered translation quality has improved dramatically, enabling accurate & nuanced communication across cultures.

UserTesting

UserTesting offers limited language support and requires manual translation processes, which can be both time-consuming and expensive. As a result, UserTesting often isn't a practical choice for international projects.

AI Setup

Voicepanel

Voicepanel's AI automatically drafts research for you based on your goals and proven best practices, saving hours of tedious setup time. It incorporates context from your business and improves over time, making each project more efficient than the last.

UserTesting

UserTesting requires manual setup of questions, tasks, and screener conditions with limited templates and AI assistance. This can lead to longer setup times that require professional researchers to review and double check for errors.

AI Moderation

Voicepanel

Our AI has the ability to adapt questions based on participant responses, that consistently leads to more engaged participants and higher quality results. The system learns from each interaction in order to improve the quality of your research.

UserTesting

UserTesting uses static questionnaires and task instructions with no ability to adapt in real-time to participant responses. This can result in wasted spend on poor quality sessions and missed opportunities for deeper insights.

Viewer Access

Voicepanel

Voicepanel offers unlimited viewers at no additional cost, encouraging collaboration across your organization. Everyone from stakeholders to team members can access and contribute to research insights.

UserTesting

UserTesting charges per seat with strict monitoring, limiting the number of people who can participate in or even view the results of research. This creates an unnecessary burden to creating a decentralized research practice across your organization.

Response Volume

Voicepanel

Voicepanel's subscription options include unlimited responses, as we don't believe in taxing our customers on their success using the platform. This flexibility is crucial for growing organizations that may not able able to project their volume up front.

UserTesting

UserTesting is currently phasing out their unlimited response options, implementing stricter limits that require upfront estimates that can constrain your research scope and increase costs.

Ease of Use

Voicepanel

Our self-service interface is designed to be simple for product teams and research professionals alike. Our AI features make tedius tasks like writing screeners and coding response themes simple, making the research process more accessible to everyone.

UserTesting

UserTesting's platform requires significant training and onboarding, with a steeper learning curve that can slow down adoption across your organization. Many companies reserve access to professional researchers as a result.

AI Analysis

Voicepanel

Voicepanel's AI automatically identifies key insights, generates clips, and creates summaries. Our 'chat with the data' feature allows you to ask any question about responses and get back an answer in the exact format you want.

UserTesting

UserTesting offers a range of analysis tools but requires more manual work to identify insights and create clips. Their AI analysis features aren't keeping pace and customers are often required to watch video responses manually.

Pricing Structure

Voicepanel

Our pricing is designed to be simple to understand and accessible to teams of all sizes. Our subscriptions start at just $99 per month for unlimited responses, and we offer the most competitive recruiting rates in the industry.

UserTesting

UserTesting's pricing can be prohibitive for smaller teams, with complex tier structures, high session fees, and additional costs for basic features that should be standard (e.g. capping the number of screener questions).

Agent Version

Voicepanel

Voicepanel offers a full AI agent option that can conduct research autonomously, significantly reducing the time and resources needed for research, designed for teams that are building at a rapid pace but don't want to compromise quality.

UserTesting

UserTesting offers a range of professional service options but doesn't offer an AI agent alternative. Teams offering these services spend huge amounts of time on repeatable processes that AI agents can perform faster and more reliably.

Modern Support

Voicepanel

We support all our customers over Slack and respond quickly. Our enterprise support gives you full access to our fast-moving team, building direct, technical solutions without relying on traditional enterprise processes.

UserTesting

UserTesting has established enterprise support processes and dedicated account management, which can be beneficial for larger organizations with specific compliance needs, but prohibitively slow for modern product teams.

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